How to Find Most Liked Post on Instagram

howto find the most likes instagram posts
elisabeth samuels

Digital Consumer

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Let’s be honest, nobody posts to Instagram without noticing how many likes their posts are getting.

It’s a quick form of validation, it sets off dopamine in the brain, and it’s a big part of what makes social media platforms feel so addictive to so many people.

Over the years, Instagram and other social media platforms have taken steps to make changes to how this works, such as YouTube hiding how many dislikes a video gets, or Instagram hiding how many likes a post gets if the post author chooses this option.

These are steps to help mitigate the negative feelings that can be associated with posting a selfie that doesn’t get very many likes, for instance.

By reducing the bad feelings, social media platforms are also amplifying the positive reactions that people see to their posts, which keeps people coming back to post more, engaging more, and continuing to use the app.

Whether you’re curious which of your personal IG posts or your friends’ posts get the most likes on Instagram, or you’re using Instagram for business purposes and you want to determine which types of posts perform the best, there are a few different ways to find the most liked posts on Instagram.

If it’s a personal Instagram account where you share things with friends and family, you probably shouldn’t worry about your like counts or how to optimize to get as many likes as possible, just do your thing.

On the other hand, if this is a business account or you’re trying to grow a personal brand, then being able to tap into what people want to see will help you navigate and grow within some of the most powerful algorithms our world has ever seen.

Here’s some advice on how to find the most liked post on your own Instagram account, along with how to find the most liked posts on other accounts, or on the platform as a whole.

Knowing which posts do the best overall can help you tailor your message or your marketing to reach as many people as possible.

How to Find the Most Liked Posts on Your Instagram Account

instagram likes

You will need an Instagram business account in order to easily see your most liked posts.

Instagram has a fantastic set of tools called Insights that will open the door wide open in terms of business accounts being able to get the most out of the platform.

The feature of seeing which of your posts performed the best is something that is exclusive to business accounts, regular personal accounts don’t have this feature.

Perhaps, as outlined above, Instagram has decided that this feature is important for a business who is looking to grow and expand their reach, but for a personal account, they might not want people getting too caught up on the “performance” of their posts, if Instagram wants people to be authentic and live their lives so that their friends keep engaging.

If Instagram just became a place that everyone treated like a business, people would stop visiting as much.

People like to see their friends and family members, not just a bunch of people who are trying to be influencers or sell them things.

As such, if people stopped using IG as regular people and individuals, then the businesses and advertisers would lose their audience and the app would quickly die off.

So,  if you have a personal account, you’ll need to upgrade it to a business account in order to unlock the ability to track the performance and analytics of your Instagram posts.

Don’t worry! It’s easy to set-up a business account on Instagram.

Here’s a guide from Instagram.

By following those instructions, you can either create a new business/professional account, or convert your existing personal account into a professional account.

With a professional account, you’ll be able to see, at a quick glance, how many likes your posts are getting.

If you Want to Remain as a Personal Account

If you want to get a quick overview of your most liked posts without switching to a business account, you’ll either need to do this manually by scrolling through your own profile and taking note of which posts have the most likes, or by using a third-party application.

There are a number of third-party apps that will automatically track which of your posts are getting the most engagement, likes, comments, shares, and so.

Using Instagram’s own built-in analytics tools with a Business or Creator account is going to be your best bet, plus they’re free to use and they’ll give you much more in-depth insights such as the ages of your audience, where they’re located, and more.

But if all you really care about is seeing your most-liked posts and you want a simple solution, here are a few options.

HootSuite Analytics

HootSuite for Instagram is a paid app that will give you access to additional analytics, including which time of day your posts get the most engagement.

It allows you to sort your past posts based on a variety of different metrics, including the most liked posts.


Popsters is another app that gives you additional insights into your Instagram profile, but what makes it extra useful is that you can set it loose on any profile.

You can compare your top posts to the top posts from your friends, or even your enemies.

Being able to compare different pages across a number of different social media platforms is a great tool for businesses, but this is probably a bit overkill if you’re just trying to see what your own personal most popular posts are.

Getting The Most Likes On Your Posts

howto find the most likes instagram posts

If you want to get more likes on your Instagram posts, there are some general rules of thumb that you can follow.

First of all, consider using analytics (either the Insights that are built-in to Instagram when you have a business account) or something like HootSuite.

Being able to track the performance of posts based on various factors is really helpful in deciding how to guide your future posts.

Also, be aware that selfies do really well on Instagram, and this has remained true since the app’s inception.

Self-portraits and selfies are some of the best-performing posts, and posts that feature a person in general are usually going to perform better.

But it also depends on your profile, what your friends and followers are used to seeing, and what they’re following you for in the first place.

Instagram Didn’t Used To Let You See Your Top Posts

There was a time when the only way to see your top posts on Instagram was to use third-party applications and services.

Since then, Instagram has released the Insights feature that gives you a lot of useful data and information.

Once again, Insights are only available for business accounts but there’s really no reason to resist switching over to a business account if you value these features.

Final Thoughts on How to Find Most Liked Post on Instagram

most liked photo instagram

If you’re an individual who just uses Instagram for fun and isn’t trying to build a big brand or become an influencer or anything like that, then the best thing to do is just use the app for fun and to share parts of your life.

Don’t worry about how many likes your posts are getting if it’s a personal account, just think of it as a photo journal that you’re able to share with your close friends, or to share with people all around the world using hashtags.

On the other hand, a business or someone who is building a personal brand on Instagram will definitely want to look for ways to improve the performance of their posts, which means looking back at what’s done well in the past.

So, if you want to find your most liked post on Instagram, the best option is to opt-in as a business account and to use Instagram’s robust Insights tool.

You’ll benefit from many more features other than just seeing your most liked posts.

If you still want a little extra oomph to fully optimize your presence on Instagram, you can consider using third-party apps that will give you additional information about your account (and accounts that you “compete” with).